Swot Analysis Implemented with Fuzzy Inference to Support Decision Making
Item
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Tipo do ITEM
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Artigo Ciêntifico
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Título do Artigo
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Swot Analysis Implemented with Fuzzy Inference to Support Decision Making
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Descrição
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Current market conditions require organizations to understand the business environment in order to
achieve strategic planning and decision-making processes. An organization's competitive advantage is
associated with an understanding of how to determine the potential of these companies when examining
internal and external conditions (insertions) and the effort to meet customer needs. Among the many tools
that contribute to this understanding, the SWOT analysis stands out, which can assist organizations to
better understand the internal and external environment and formulate strategic plans in a collaborative
way. This work aimed to implement an evaluation model for SWOT analysis using fuzzy inference methods.
The adopted methodology started from a survey on the internal and external characteristics of the
organization, definition of the linguistic criteria of the SWOT matrix, correlation between the variables
found and elaboration of the fuzzy inference system for crossing the inputs. The approach proposed by the
Fuzzy Inference model for the SWOT matrix proved to be simplified and efficient for a better collection of
information that allows the prediction of the future environment, enabling reasoned strategies resulting
from the model presented
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Abstract
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Current market conditions require organizations to understand the business environment in order to
achieve strategic planning and decision-making processes. An organization's competitive advantage is
associated with an understanding of how to determine the potential of these companies when examining
internal and external conditions (insertions) and the effort to meet customer needs. Among the many tools
that contribute to this understanding, the SWOT analysis stands out, which can assist organizations to
better understand the internal and external environment and formulate strategic plans in a collaborative
way. This work aimed to implement an evaluation model for SWOT analysis using fuzzy inference methods.
The adopted methodology started from a survey on the internal and external characteristics of the
organization, definition of the linguistic criteria of the SWOT matrix, correlation between the variables
found and elaboration of the fuzzy inference system for crossing the inputs. The approach proposed by the
Fuzzy Inference model for the SWOT matrix proved to be simplified and efficient for a better collection of
information that allows the prediction of the future environment, enabling reasoned strategies resulting
from the model presented
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Língua do arquivo
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inglês
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Data da Publicação
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Ano 2021
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Palavra-chave
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Swot Matrix
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Fuzzy Inference
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Strategic Positioning
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Autores
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Enyleide Lima Nogueira
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Manoel Henrique Reis Nascimento
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David Barbosa de Alencar
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Mauro Reis Nascimento
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José Roberto Lira Pinto Júnior
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Ana Lúcia Fernandes da Silva
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Local
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ITEGAM - Manaus, 2021
