Application of SWOT Analysis for Optimizing the Process of an Automotive Services Company
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Tipo do ITEM
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Artigo Ciêntifico
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Título do Artigo
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Application of SWOT Analysis for Optimizing the Process of an Automotive Services Company
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Descrição
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Abstract
Every entrepreneur or entrepreneur has as his main dream to see his business flow and gain successful
proportions in the environment where it operates and for that to happen, there are countless
researches, analyzes, studies, patience and an unending dedication to stand out and achieve. the
desired success. Within a company, the person in charge or the owner of your business analyzes with
a broad view, whether external or internal, its weaknesses and strengths. In order to remain in the
market, the automotive accessories sales and retail sector adopts a set of systemic mechanisms that
use methodological processes within a context, set goals, undertake actions, mobilize resources. and
decision making to achieve goals in order to achieve success. Analyzing the importance of
organizational strategic planning in institutions or companies in a competitive market requires a
refinement of quality tools within planning facets for a better understanding of the subject.
Keyword: Strategic planning; Brainstorm; SWOT Analysis, Opportunities and Threats; 5W2H;
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Abstract
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Abstract
Every entrepreneur or entrepreneur has as his main dream to see his business flow and gain successful
proportions in the environment where it operates and for that to happen, there are countless
researches, analyzes, studies, patience and an unending dedication to stand out and achieve. the
desired success. Within a company, the person in charge or the owner of your business analyzes with
a broad view, whether external or internal, its weaknesses and strengths. In order to remain in the
market, the automotive accessories sales and retail sector adopts a set of systemic mechanisms that
use methodological processes within a context, set goals, undertake actions, mobilize resources. and
decision making to achieve goals in order to achieve success. Analyzing the importance of
organizational strategic planning in institutions or companies in a competitive market requires a
refinement of quality tools within planning facets for a better understanding of the subject.
Keyword: Strategic planning; Brainstorm; SWOT Analysis, Opportunities and Threats; 5W2H;
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Língua do arquivo
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inglês
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Data da Publicação
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Ano 2019
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Palavra-chave
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Strategic planning
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Brainstorm
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SWOT Analysis
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Opportunities and Threats
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5W2H
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Autores
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Oéssimo Mesquita Padilha
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Alexandra Priscilla Tregue Costa
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David Barbosa de Alencar
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Antônio Estanislau Sanches
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Local
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ITEGAM - Manaus, 2019
