Application of Swot Analysis in the Distributor Company and Commercial Market Souza Cruz
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Tipo do ITEM
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Artigo Ciêntifico
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Título do Artigo
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Application of Swot Analysis in the Distributor Company and Commercial Market Souza Cruz
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Descrição
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Abstract
This article focuses on the SWOT analysis, which deals with content related to strategic planning in
which the research object is the commercial company Comercial Souza Cruz, located in the city of
Manaus / AM, active in the wholesale and retail business. With the general objective of this work was
to analyze and identify growth strategies, through SWOT analysis, with the purpose of increasing the
profitability of the company in question. During the elaboration of this scientific study, the
bibliographic basis was used as a methodology, where it is characterized in a case study of descriptive
analysis, through which data collection took place through a documental analysis and semi-structured
interview. As a result, it was observed that the company has a favorable location, differentiated service
hours and customer loyalty. However, there are still variables to be improved in the company, such as
low financial resources, non-standardization of financial data analysis and 50% of its physical structure
depends on a lease agreement.
Keyword: SWOT analysis; Strategic planning; External environment; Internal environment.
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Abstract
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Abstract
This article focuses on the SWOT analysis, which deals with content related to strategic planning in
which the research object is the commercial company Comercial Souza Cruz, located in the city of
Manaus / AM, active in the wholesale and retail business. With the general objective of this work was
to analyze and identify growth strategies, through SWOT analysis, with the purpose of increasing the
profitability of the company in question. During the elaboration of this scientific study, the
bibliographic basis was used as a methodology, where it is characterized in a case study of descriptive
analysis, through which data collection took place through a documental analysis and semi-structured
interview. As a result, it was observed that the company has a favorable location, differentiated service
hours and customer loyalty. However, there are still variables to be improved in the company, such as
low financial resources, non-standardization of financial data analysis and 50% of its physical structure
depends on a lease agreement.
Keyword: SWOT analysis; Strategic planning; External environment; Internal environment.
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Língua do arquivo
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inglês
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Data da Publicação
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Ano 2019
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Palavra-chave
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SWOT analysis
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Strategic planning
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External environment
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Internal environment.
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Autores
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Kédson Cruz da Silva
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David Barbosa de Alencar
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Alexandra Priscilla Tregue Costa
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Antônio Estanislau Sanches
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Local
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ITEGAM - Manaus, 2019
