Strategic Planning Applied to Small Businesses: A Case Study in Maués - Amazonas
Item
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Tipo do ITEM
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Artigo Ciêntifico
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Título do Artigo
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Strategic Planning Applied to Small Businesses: A Case Study in Maués - Amazonas
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Descrição
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Abstract
This paper aims to present the application of strategic planning for small companies and the tools that
help their development in the context of production engineering. Since strategic planning and tools
such as SWOT analysis, GUT matrix, brainstorming and 5W2H are of great importance in the business
environment, especially in the current economic situation, where companies need to have a
differential to stay in a highly competitive market. competitive. This makes the use of methods and
tools indispensable, as it is through them that the company can clearly and objectively gain insight into
its strengths, weaknesses, opportunities and threats, as well as develop an action plan to defined
strategies ensuring greater productivity.
Keyword: strategic planning, small business, action plan, production engineering.
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Abstract
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Abstract
This paper aims to present the application of strategic planning for small companies and the tools that
help their development in the context of production engineering. Since strategic planning and tools
such as SWOT analysis, GUT matrix, brainstorming and 5W2H are of great importance in the business
environment, especially in the current economic situation, where companies need to have a
differential to stay in a highly competitive market. competitive. This makes the use of methods and
tools indispensable, as it is through them that the company can clearly and objectively gain insight into
its strengths, weaknesses, opportunities and threats, as well as develop an action plan to defined
strategies ensuring greater productivity.
Keyword: strategic planning, small business, action plan, production engineering.
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Língua do arquivo
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inglês
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Data da Publicação
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Ano 2019
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Palavra-chave
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strategic planning
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small business
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action plan
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production engineering
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Autores
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Paloma Paiva de Lima
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David Barbosa de Alencar
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Alexandra Priscilla Tregue Costa
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Antônio Estanislau Sanches
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Local
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ITEGAM - Manaus, 2019
